T/WPHT 028-2023 Product Brand High-Quality Marketing Strategy Guide

Scope

Scope: This document describes the definition, connotation, strategies, methods, and measures of a high-quality marketing strategy for product brands. This document is suitable for all enterprises in the processing and manufacturing industry and the commodity sales industry to adopt and apply in practice; other suitable service industries can also refer to and apply it. Main technical content: This document for the first time proposes a comprehensive, systematic, and fully operational reference value product brand high-quality marketing strategy guidance plan that adapts to the market economy, takes quality and integrity as the basis, and integrates marketing values, concepts, rules, strategies, models, methods, and tactics; it provides a package of practical skills including "Six Codes of Conduct for Marketing in the New Era", "Ten Promotion Methods", "Differentiated Marketing Methods", "Cognitive Consumption Law Marketing Methods", "Six Principles for Establishing a Marketing Business Model", "Matching Channels and Brand Marketing Methods", "Nine Types of Sticky Marketing Methods", "32 Promotion Methods", "Five Types of Experience Marketing Methods", "Three Types of Differentiated Marketing Methods", "Three Guarantees for Brand Marketing", and "Twelve Indicators for Verifying Marketing Effectiveness". It is an innovative solution for product marketing and brand development that is new, comprehensive, systematic, positive, and of great practical value.

Development Information

Related Standards