GB/T 29861-2013
Active
T/CAAAD 013-2024
Active
Group standards
T/CAAAD 013-2024 Digital Marketing Technology Customer Data Platform Technical Requirements
T/CAAAD 013-2024 Digital marketing technology and customer data platform technology requirements
Price:
$ 20.00
Basic Information
Standard Code:
T/CAAAD 013-2024
Standard Type:
Group standards
Standard Status:
Active
is_force_gb:
no
CCS Name:
-
ICS Name:
Telecommunications services and applications
Publish Date:
2024-07-03
Implement Date:
2024-10-01
Scope
Main technical content: In recent years, digital marketing technologies have become increasingly popular. The emergence of customer data platforms (CDPs) has provided marketers with unique capabilities that were previously unavailable to traditional data management tools, leading to a surge in interest in the CDP category. CDPs can extract data from various types of customer-related systems (such as customer relationship management, social media, e-commerce, content materials, SMS, and email), flexibly integrate and analyze the data, and export it to external systems. CDPs serve as a broader, more centralized customer data management solution, designed to work in conjunction with other platforms to provide services to brands and enhance their overall marketing capabilities.
Development Information
Related Standards
GB/T 32404-2015
Active
GB/T 32404-2015 General technological framework for logistic information service in mobile network based on M2M technology
GB/T 32405-2015
Active
GB/T 32405-2015 M2M protocol for logistic information service in mobile network
GB/T 32406-2015
Active
GB/T 32406-2015 Technical requirements of M2M platform for logistic information service in mobile network
GB/T 32596-2016
Active
GB/T 32596-2016 Electromagnetic shielding—General specification of electromagnetic wave absorbing sheet
GB/T 32634-2016
Replaced