T/CAAAD 014-2024 Internet advertising: Guide for managing creative material metadata based on generative artificial intelligence

Scope

Main technical content: In recent years, with the continuous development and improvement of data scale, algorithm efficiency, and computing power, more and more content on the Internet is created through generative artificial intelligence technology. The proportion of data generated by this method is rapidly increasing, and the generation of creative materials for domestic Internet advertising has also begun to use this technology. According to the relevant provisions of laws and regulations such as the "Cybersecurity Law of the People's Republic of China", the "Data Security Law of the People's Republic of China", the "Personal Information Protection Law of the People's Republic of China", the "Advertising Law of the People's Republic of China", the "Measures for the Administration of Internet Information Services", the "Regulations on the Administration of Deep Synthesis of Internet Information Services", the "Measures for the Administration of Internet Advertising", the "Measures for the Administration of Algorithm Recommendations in Internet Information Services", and the "Interim Measures for the Administration of Generative Artificial Intelligence Services", producers and users of advertising materials shall implement the main responsibility for information security, establish and improve management systems such as algorithm mechanism review, scientific ethics review, information release review, data security, personal information protection, and anti-telecom network fraud, and have safe and controllable technical safeguard measures. Compared with traditional manual production methods, artificial intelligence methods have the characteristics of large quantity, rapid generation, and diverse content, which brings new challenges to the management of material content. For a large number of generative artificial intelligence advertising materials, the metadata corresponding to the materials is a technical summary of the content contained therein. Through the metada

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