T/WPHT 027-2023 Quality Brand Creation Strategy Guide for Agricultural Products

Scope

Scope: This document specifies the terms, definitions, strategies, methods, and verification measures for creating high-quality agricultural product brands; This document is primarily applicable to agricultural entities or organizations that believe in the power of brands and are committed to creating well-known agricultural product brands and strengthening their competitiveness, for practical application; Main technical content: For the first time, this document proposes a comprehensive and systematic agricultural product brand creation and development strategy from the perspectives of brand development and the upgrading of traditional agriculture to modern agriculture, which adapts to the market economy and integrates brand leadership, technological production, social protection, and industrialized operations; It provides the "Three-in-One Method for Building Agricultural Product Brands", the "Technological Disruption Method", the "Four Basic Social Protection Methods", the "Successful Business Model Creation Method for Agricultural Product Marketing", the "Market Positioning Method", the "Breakthrough Method for Best-Selling Products", the "Seven Tactical Winning Methods", the "21 Promotion Methods", the "Precise Communication Winning Method", the "Team Winning Method", the "Goal-Driven Winning Method", and the "Price-Based Winning Method", as well as other practical skills such as the "Five Measures for Maintaining and Improving Agricultural Product Brands" and the "Twenty Indicators for Verifying and Improving Agricultural Product Brands". This is a comprehensive and systematic solution for agricultural product brand creation that extensively incorporates modern management and operational skills. By applying this standard, we can overcome the common problems in China's agricultural economy, such as crude, scattered, slow, and low-quality agricultural operations, a lack of high-quality agricultural product brands, low profitability and competitiveness, a

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