T/CAAAD 003-2022 Internet advertising publishing and review procedures
T/CAAAD 003-2022 Internet advertising publishing and review procedures
Basic Information
Scope
Main technical content: With the rapid development of the Internet, Internet advertising has become an important way and channel for advertising placement. In order to regulate and promote the healthy development of the Internet advertising market, the state has successively issued the "Advertising Law of the People's Republic of China" and the "Interim Measures for the Management of Internet Advertising". A series of review requirements are put forward for Internet advertisers, such as "they shall be equipped with advertising reviewers who are familiar with advertising laws and regulations", "where conditions permit, they shall also set up special agencies responsible for the review of Internet advertising", etc. Based on the relevant requirements of laws and regulations, this standard proposes review procedures for the publication of Internet advertising, explains how to conduct reviews and from which aspects to conduct reviews, and puts forward requirements for the review organizations, personnel, processes, and mechanisms of Internet advertisers in publishing Internet advertising