T/WPHT 008-2021 Industrial product brand high-quality creation strategy guide

Scope

Scope: This standard specifies the terms, definitions, strategies, methods, and verification measures for the creation of high-quality brands for industrial products; This standard is primarily applicable to industrial enterprises that believe in the power of brands and are committed to creating well-known high-quality brands; Main technical content: In order to overcome the passive situation of most industrial enterprises in China's urban and rural areas starting late, lacking experience in market economy, and having overall poor levels of enterprise management and product competitiveness, comprehensively improve product quality, enhance brand management levels, create well-known brands, increase product economic benefits, accelerate the process of industrialization, achieve high-quality development, meet the growing material civilization needs of the people, and enhance the competitiveness of Chinese brands in the international market. This standard is based on brand laws, characteristics, and development logic, and references the spirit of standards such as DB41/T1192-2016 "Guide for Brand Construction", GB/T29187-2012 "Brand Evaluation - Requirements for Brand Value Evaluation", ISO9001-2000 "Quality Management System Standard", GB/T19580-2004 "Evaluation Criteria for Excellent Performance", and combines with the actual development of industrial enterprises' production and operation. For the first time, it proposes a strategic guidance method of "Six-Step Seven-Method Product Brand Building" featuring scientific decision-making, precise efforts, key shaping, cultural value-added, and comprehensive coordination, and provides a package of practical skills such as "Three-Dimensional Brand Method", "Brand Optics Method", "Brand Personalization Method", "Brand Building Characteristics Method", "Brand Precise Marketing Method", "Brand Impression Evaluation Method", "Cultural Value-added Method", and "10 Methods of Brand Promotion". By applying this standard, one can o

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