T/CAAAD 005-2024 Internet advertising monitoring data collection and transmission technical requirements

Scope

Main technical content: In order to meet the demand for standard documents in the development of information and communication, this document is jointly formulated by the China Communications Standards Association and the China Advertising Association and is recommended for adoption by relevant parties. Suggestions and opinions on this document should be reflected to the China Communications Standards Association and the China Advertising Association. With the rapid development of the Internet, Internet advertising has become an important form and channel of advertising placement. In order to standardize and promote the healthy development of the Internet advertising market, the State has successively amended the Advertising Law and formulated the Internet Advertising Management Measures. In order to fully release the market efficiency of Internet advertising, promote the industrialized development of Internet advertising, and enable Internet advertising to develop rapidly in a standardized and orderly market environment, under the guidance of the national competent departments, industry associations have organized industry brand enterprises, leading media, and Internet advertising companies to put forward requirements for the standardized use of Internet advertising terms, definitions, classifications, and abbreviations; and unified the interface technology and the implementation process of placement, data collection methods, and measurement requirements. This document aims to further clarify the technical specifications for data collection of media advertising monitoring and transmission between third-party monitoring platforms in the framework of China's unified Internet advertising monitoring and verification requirements. This document stipulates the technical requirements of the SDK developed by third-party monitoring platforms to implement advertising monitoring functions, or the technical requirements of Internet media for self-developing functions to collec

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