T/CAAAD 002-2022 Active Group standards

T/CAAAD 002-2022 Mobile Internet startup screen advertising new interactive behavior technology requirements

Publish Date: 2022-07-27 Implement Date: 2022-08-10 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

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Basic Information

Standard Code: T/CAAAD 002-2022

Standard Type: Group standards

Standard Status: Active

is_force_gb: no

CCS Name: -

ICS Name: Other

Publish Date: 2022-07-27

Implement Date: 2022-08-10

Scope

Main technical content: With the development of interactive launch screen advertising technology on the Internet, new interactive launch screen advertising forms that are more innovative than simply clicking on a button to jump to a link, such as "shaking the phone", "long pressing and sliding", or "rotating the phone", are constantly emerging. At the interactive design level, interactive launch screen ads have many advantages over simple click-based launch screen ads, and they add an extra layer of user interaction path, making users feel more involved and curious. However, some interactive launch screen ads may trigger too broadly, easily causing accidental clicks or redirects, leading to user complaints and public attention. Therefore, it is necessary to set clear requirements for the technical parameters and constituent elements of interactive Internet launch screen ads, standardize the interactive launch screen advertising technology, protect users' rights, and at the same time encourage enterprises to actively innovate and practice technology for good. It also provides guidance for advertisers, ad publishers, and other related parties, thereby ensuring the diversity and innovation of the advertising industry.