T/CAAAD 004-2019 Active Group standards

T/CAAAD 004-2019, Standards for Evaluating the Value of Self-Media Marketing

T/CAAAD 004-2019

Publish Date: 2019-10-10 Implement Date: 2019-10-10 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

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Basic Information

Standard Code: T/CAAAD 004-2019

Standard Type: Group standards

Standard Status: Active

is_force_gb: no

CCS Name: Economic and cultural

ICS Name: Other

Publish Date: 2019-10-10

Implement Date: 2019-10-10

Scope

Scope: This specification stipulates the basic principles, evaluation factors, and evaluation indicators of the self-media marketing value standard. Main technical content: Self-media marketing value evaluation standards 1. Scope This specification stipulates the basic principles, evaluation factors, and evaluation indicators of the self-media marketing value standard. 2. Terms and definitions The following terms and definitions apply to this document. 2.1 Self-media refers to a new type of media characterized by personalization, democratization, and autonomy, which uses modern and electronic means to deliver both normative and non-normative information to an unspecified majority or specific individuals. 2.2 Self-media platform refers to the platform operator that provides self-media content dissemination and related services. 2.3 Self-media content refers to the content published by self-media accounts on social media platforms, including but not limited to Weibo, graphic and text content, videos, live streams, notes, Q&As, blogs, and podcasts. 2.4 Self-media marketing refers to the sum of the marketing forms based on self-media content itself and the self-media platform. 2.5 Self-media marketing index refers to an important indicator used to evaluate the marketing value of a self-media account. 2.6 Inactive followers on self-media refer to false followers and subscribers registered and active on self-media platforms to falsify or exaggerate the influence or marketing effect of an account, and do not reflect the real opinions and behaviors of individuals/institutions. 2.7 Inactive exposure on self-media refers to the act of reading or browsing self-media content generated on self-media platforms to falsify or exaggerate the influence or marketing effect of an account. 2.8 Inactive interaction on self-media refers to false interactions generated on social media platforms, including reposts, comments, and likes, in order to falsify or exaggerate the influence or m