T/CEEAS 003-2021 Active Group standards

T/CEEAS 003-2021 China's Ink: Evaluation Standards for Corporate Brand Competitiveness

Publish Date: 2021-05-10 Implement Date: 2021-05-10 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

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Basic Information

Standard Code: T/CEEAS 003-2021

Standard Type: Group standards

Standard Status: Active

is_force_gb: no

CCS Name: Economic and cultural

ICS Name: Comprehensive quality

Publish Date: 2021-05-10

Implement Date: 2021-05-10

Scope

Scope: This standard applies to Chinese enterprises registered and engaged in business activities within China (excluding Hong Kong, Macao and Taiwan enterprises, but excluding those registered and conducting business in mainland China); Main technical content: Selecting factors derived from the source of enterprise brand value as the core basis for determining various indicators in the enterprise brand evaluation system, and decomposing brand competitiveness into a series of directly measurable indicators. The indicator system construction highlights the principles of "four fundamentals" and "two bases", with four first-level indicators, including market competitiveness, consumer support, brand development potential, and brand financial performance, as well as 13 second-level indicators and 32 third-level indicators, providing guidance and reference for a comprehensive evaluation of enterprise brand competitiveness. Four fundamentals: a) Based on the theory of value composition and brand asset evaluation b) Based on existing research results at home and abroad c) Based on the connotation, characteristics, essential attributes, and core value of the brand d) Based on the growth law of the brand Two bases: a) Based on the definition of the concept of enterprise brand competitiveness b) Based on theoretical analysis of the sources, composition, and influencing factors of enterprise brand value at home and abroad