GB/T 8567-1988
Replaced
GB/T 42454-2023
Active
National standards
GB/T 42454-2023 Information technology service—Digitize marketing—Mobile marketing technical specification
GB/T 42454-2023 Information technology service—Digitize marketing—Mobile marketing technical specification
Basic Information
Standard Code:
GB/T 42454-2023
Standard Type:
National standards
Standard Status:
Active
is_force_gb:
no
CCS Name:
Software engineering
ICS Name:
Software development and system files
Publish Date:
2023-03-17
Implement Date:
2023-10-01
Pages:
19 pages
Scope
This document provides an overall framework for mobile marketing, stipulates the requirements for mobile marketing processes, mobile marketing agreements, monitoring the effectiveness of mobile marketing, and managing mobile marketing data, and describes the experimental methods. This document is applicable to the mobile marketing service process. It provides technical guidance for all parties involved in mobile marketing, such as advertising trading platforms, supply-side platforms, and demand-side platforms, in the process of providing mobile marketing services.
Development Information
Referenced Standards
Related Standards
GB/T 13400.1-1992
Replaced
GB/T 13400.1-1992 Terms used in network planning techniques
GB/T 13400.2-1992
Replaced
GB/T 13400.2-1992 General rule for representation on network planning techniques
GB/T 13400.3-1992
Replaced
GB/T 13400.3-1992 General program of network planning techniques used in project management
GB/T 13502-1992
Active
GB/T 13502-1992 Information processing—Program constructs and conventions for their representation
GB/T 14079-1993
Abolished