T/WBA 1-2024 Active Group standards

T/WBA 1-2024 Wuxi gift public brand rating rules

Publish Date: 2024-04-10 Implement Date: 2024-05-10 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

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Basic Information

Standard Code: T/WBA 1-2024

Standard Type: Group standards

Standard Status: Active

is_force_gb: no

CCS Name: Decorative arts and crafts and other daily necessities

ICS Name: Art and crafts

Publish Date: 2024-04-10

Implement Date: 2024-05-10

Scope

Scope: This document provides guidelines for the creation, construction, and evaluation of Wuxi gift public brands. It lists the key elements of Wuxi gift brand evaluation from five aspects: principles of Wuxi gift public brand construction, Wuxi gift public brands, enterprise brands authorized by public brands, gift product brands authorized by public brands, and gift brand marketing authorized by public brands. It serves as a basis for the upgrading and development of Wuxi gift brand-licensed enterprises and their main gift product brands, as well as a reference for brand level assessment and evaluation. This document is applicable to enterprises engaged in the gift-related market in Wuxi City, regardless of their origin or main operating areas, for self-evaluation of gift brand compliance with standards. It is also suitable for proprietary brand technical learning and training, specialized brand technical guidance, and third-party brand-related social organizations, serving as a reference document for brand evaluation of Wuxi enterprises and products involved in the gift market. Main technical content: In terms of framework design, this standard provides guidelines for the creation, construction, and evaluation of Wuxi gift public brands, listing the key elements of Wuxi gift brand evaluation from five aspects: principles of Wuxi gift public brand construction, Wuxi gift public brands, enterprise brands authorized by public brands, gift product brands authorized by public brands, and gift brand marketing authorized by public brands. This standard innovatively emphasizes the importance of public brand labels, which is groundbreaking in similar standards for agricultural products and cultural tourism in China. It reinforces the "business model" of managing and regulating the operation of the public brand market through public brand labels, providing an important theoretical foundation for further government cultural and creative policy formulation, government pro