T/GZIPS 007-2025 "Qianbei Hongyi" regional public labor service brand management guidelines

Scope

This document stipulates the brand positioning, brand image, brand classification, participating entities, brand selection, brand monitoring, and exit mechanism of the "Red Auntie" regional public service brand in northern Guizhou. This document applies to the general management of the "Red Auntie" regional public service brand in northern Guizhou. 4. Brand Positioning 4.1 The brand positioning aims to utilize regional labor service resources to provide high-quality, professional labor services to meet market demands and customer expectations. 4.2 The brand positioning should fully consider supporting regional industry development and assisting in the improvement of market mechanisms, be customer-oriented, and highlight the brand's characteristics and advantages. 5. Brand Image 5.1 Brand Logo The "Red Auntie" regional public service brand logo is based on the specific trademark (copyright) image recognized by public management authorities and is protected by national intellectual property laws. The statutory logo design is shown in Appendix A. 5.2 Slogan The slogan of the "Red Auntie" regional public service brand is: "True Passion, Sincere Service". 5.3 Promotion Channels The promotion channels of the "Red Auntie" regional public service brand include public screens, public service advertisements, public service accounts, and online media. 5.4 Update and Maintenance The brand image should be updated and maintained according to the needs of regional industry development to maintain brand recognition and influence. 6. Brand Classification The "Red Auntie" regional public service brand is divided into the following categories: 1) Domestic service: including nannies, maternity nurses, childcare workers, and hourly workers. 2) Elderly care: including nursing home caregivers and home-based elderly caregivers. 3) Maternal and infant care: including maternal care and newborn care. 4) Cleaning services: including household cleaning and

Development Information

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