T/GDSGGXH 1001-2018 Active Group standards

T/GDSGGXH 1001-2018 The Provisional Standards for Qualification Recognition of Advertising Enterprises in Guangdong Province

Publish Date: 2018-09-18 Implement Date: 2018-11-01 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

Price: $ 20.00

Out of stock

Basic Information

Standard Code: T/GDSGGXH 1001-2018

Standard Type: Group standards

Standard Status: Active

is_force_gb: no

CCS Name: Economic and cultural

ICS Name: Terminology (principles and coordination and cooperation)

Publish Date: 2018-09-18

Implement Date: 2018-11-01

Scope

Main technical content: In order to regulate the order of the advertising market, strengthen the supervision of advertising activities, ensure the quality of advertising services, and promote the scientific and orderly development of the advertising industry, this qualification standard is formulated in accordance with laws and regulations such as the "Advertising Law of the People's Republic of China" and the "Advertising Management Regulations of the People's Republic of China", and combined with the development level and service capabilities of the Guangdong advertising market. (1) Qualification classification: The qualifications of Guangdong advertising enterprises are divided into four main sequences: comprehensive services, special services, digital marketing and communication, and public relations activities communication. Among them, the special services sequence is divided into three secondary sequences: media services, design services (advertising enterprises), and production services (signage enterprises); the public relations activities communication sequence is divided into two secondary sequences: public relations communication and event communication. Among them, the media services sequence is divided into three tertiary sequences: full media services, digital media services, and outdoor media services. (2) Qualification grading: Enterprises engaged in various sequences and types of advertising services are divided into three levels: special grade, first grade, and second grade. Advertising enterprises should apply for qualifications of different levels and provide services within the corresponding level. (3) Qualification recognition: The recognition of Guangdong advertising enterprise qualification standards is responsible by the Guangdong Advertising Association, and submitted to the Guangdong Administration for Industry and Commerce and relevant government departments, which will be recorded in the enterprise registration matters. (4)