T/XYZJY 001-2026 “Chen Xin servire”related to tourism enterprises tourism servire standards Part 1：guidelines

Scope

This document stipulates the general principles, basic requirements, travel-related enterprises, the "Chen Xin Service" brand image, application and certification, supervision and management, and evaluation and improvement requirements for tourism services provided by travel-related enterprises in Chenzhou City. This document applies to travel-related enterprises providing tourism services within the administrative area of Chenzhou City. 1 Scope This document stipulates the general principles, basic requirements, travel-related enterprises, the "Chen Xin Service" brand image, application and certification, supervision and management, and evaluation and improvement requirements for tourism services provided by travel-related enterprises in Chenzhou City. This document applies to travel-related enterprises providing tourism services within the administrative area of Chenzhou City. 2 Normative References This document does not have any normative references. 3 Terms and Definitions The following terms and definitions apply to this document. 3.1 Chen Xin Service Refers to travel-related enterprises operating within the administrative area of Chenzhou City that adhere to the service concept of "satisfying and reassuring, thoughtful and meticulous, and convenient and efficient", closely follow tourists' needs, and provide value-for-money tourism services. "Chen Xin Service" rhymes with "Chéng Xīn Fú Wú", where "Chéng" replaces "Chéng", reflecting Chenzhou's sincerity and dedication to tourists and is a unique brand of Chenzhou tourism services. 3.2 Chen Xin Service Brand An intangible asset of high-quality tourism services in Chenzhou, including but not limited to the "Chen Xin Service" name, the core service concept of "satisfying and reassuring, thoughtful and meticulous, and convenient and efficient", star symbols, images, and logos, which can generate a positive reputation and association in tourists' minds, forming a unique impression of Ch

Development Information

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