T/CBRS 1-2018 Active Group standards

T/CBRS 1-2018 Brand Reputation Evaluation Guide for Chinese Brands

Publish Date: 2018-05-10 Implement Date: 2018-06-01 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

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Basic Information

Standard Code: T/CBRS 1-2018

Standard Type: Group standards

Standard Status: Active

is_force_gb: no

CCS Name: Standardized management and general provisions

ICS Name: Integrated services

Publish Date: 2018-05-10

Implement Date: 2018-06-01

Scope

Main technical content: The China Brand Reputation (CBRS) Evaluation System is a Chinese-specific evaluation standard established by integrating new ideas and methods from relevant international standards. It provides a theoretical basis and operational guidance for further enhancing the reputation of Chinese brands and strengthening China's international discourse power in the field of brands. The establishment of the brand reputation evaluation and certification system is based on the new evaluation system of the "China Brand Reputation Evaluation Guide" standard. The brand reputation evaluation focuses on the manifestation of brand reputation based on consumer perception. Compared with the credit evaluations of American agencies such as Standard & Poor's, Moody's, and Fitch, it is closer to the market consumer subject, more in line with the characteristics of the times, and has international leading status.