T/CECA-G 0224-2023 Brand value evaluation, energy-saving services, and integrated energy services
T/CECA-G 0224-2023 Brand value evaluation, energy-saving services, and integrated energy services
Basic Information
Scope
Main technical content: This document specifies the methods for calculating the brand value of energy-saving services and integrated energy services, the evaluation indicators of brand strength, the process of brand value evaluation, and the report on the results of brand value evaluation. This document is applicable to the evaluation of the brand value of energy-saving service companies and integrated energy service companies, and can also be used as a basis for industry organizations or third parties to evaluate the brand value of energy-saving service companies and integrated energy service companies. Foreword 1 Scope 2 Normative reference documents 3 Terms and definitions 4 Methods for calculating the brand value 5 Evaluation indicators of brand strength 6 Process of brand value evaluation 7 Report on the results of brand value evaluation Appendix A