T/CCBD 4-2019 Active Group standards

T/CCBD 4-2019 Brand Value Evaluation and License Fee Savings Method

Publish Date: 2019-12-30 Implement Date: 2020-01-01 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

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Basic Information

Standard Code: T/CCBD 4-2019

Standard Type: Group standards

Standard Status: Active

is_force_gb: no

CCS Name: Standardized management and general provisions

ICS Name: Integrated services

Publish Date: 2019-12-30

Implement Date: 2020-01-01

Scope

Scope: This standard specifies the calculation model and evaluation process of the royalty savings method in the evaluation of brand value. This standard is applicable to the evaluation of product brand value using the royalty savings method; Main technical content: The overall structure adopted by this standard is as follows: 1 Scope; 2 Normative reference documents; 3 Terms and definitions; 4 Calculation model; 5 Evaluation process. The main technical content includes the calculation model of the royalty savings method, the composition and determination method of each parameter in the model, the evaluation process, the requirements for data collection, and the evaluation report.