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GB/T 39654-2020 Active
GB/T 39654-2020 Brand evaluation—Principles and fundamentals
Abstract
This standard specifies the principles and foundation of brand evaluation, clarifies the overall framework of brand evaluation, including the necessary input elements and output dimensions of the brand, and provides examples of indicators. This standard is applicable to both internal and external brand evaluations.
General Product Information
| Document Type | National standards |
|---|---|
| Standard Status | Active |
| Standard Code | GB/T 39654-2020 |
| CCS | Standardized management and general provisions |
| ICS | Patents, intellectual property rights |
| Implement Date | 2020-12-14 |
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