GB/T 39654-2020 Active National standards

GB/T 39654-2020 Brand evaluation—Principles and fundamentals

Publish Date: 2020-12-14 Implement Date: 2020-12-14 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

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Basic Information

Standard Code: GB/T 39654-2020

Standard Type: National standards

Standard Status: Active

is_force_gb: no

CCS Name: Standardized management and general provisions

ICS Name: Patents, intellectual property rights

Publish Date: 2020-12-14

Implement Date: 2020-12-14

Pages: 16 pages

Scope

This standard specifies the principles and foundation of brand evaluation, clarifies the overall framework of brand evaluation, including the necessary input elements and output dimensions of the brand, and provides examples of indicators. This standard is applicable to both internal and external brand evaluations.