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GB/T 31277-2014
GB/T 31277-2014 Brand valuation—Retail industry
Abstract
This standard specifies the relevant requirements for the evaluation model, evaluation indicators, and evaluation process of the brand value of retail enterprises.
This standard is applicable to the brand value evaluation of retail enterprises (excluding specialty stores) or enterprise groups (hereinafter referred to as enterprises), and can be used as a basis for industry organizations and third-party organizations to conduct brand value evaluations of enterprises.
General Product Information
| Document Type | National standards |
|---|---|
| Standard Status | Replaced |
| Standard Code | GB/T 31277-2014 |
| CCS | Standardized management and general provisions |
| ICS | Patents, intellectual property rights |
| Implement Date | 2014-12-01 |
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$ 44
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$ 44
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$ 44