GB/T 31277-2014 Replaced National standards

GB/T 31277-2014 Brand valuation—Retail industry

Publish Date: 2014-09-30 Implement Date: 2014-12-01 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

Basic Information

Standard Code: GB/T 31277-2014

Standard Type: National standards

Standard Status: Replaced

is_force_gb: no

CCS Name: Standardized management and general provisions

ICS Name: Patents, intellectual property rights

Publish Date: 2014-09-30

Implement Date: 2014-12-01

Pages: 10 pages

Scope

This standard specifies the relevant requirements for the evaluation model, evaluation indicators, and evaluation process of the brand value of retail enterprises.
This standard is applicable to the brand value evaluation of retail enterprises (excluding specialty stores) or enterprise groups (hereinafter referred to as enterprises), and can be used as a basis for industry organizations and third-party organizations to conduct brand value evaluations of enterprises.