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GB/T 29186.1-2021 Active
GB/T 29186.1-2021 Evaluation of brand value elements—Part 1:General principles
Abstract
This part of GB/T 29186 specifies the general principles for evaluating brand value elements, the evaluation index system, the acquisition of evaluation data, the implementation of evaluation, the evaluation process, and the evaluation report.
This part is applicable to all types of entities in conducting brand value element evaluations, brand evaluations, and brand management activities.
General Product Information
| Document Type | National standards |
|---|---|
| Standard Status | Active |
| Standard Code | GB/T 29186.1-2021 |
| CCS | Standardized management and general provisions |
| ICS | Patents, intellectual property rights |
| Implement Date | 2021-11-01 |
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