GB/T 29186.1-2021 Active National standards

GB/T 29186.1-2021 Evaluation of brand value elements—Part 1:General principles

Publish Date: 2021-04-30 Implement Date: 2021-11-01 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

Basic Information

Standard Code: GB/T 29186.1-2021

Standard Type: National standards

Standard Status: Active

is_force_gb: no

CCS Name: Standardized management and general provisions

ICS Name: Patents, intellectual property rights

Publish Date: 2021-04-30

Implement Date: 2021-11-01

Publisher: 国家市场监督管理总局、国家标准化管理委员会

Technical Committee: 全国品牌评价标准化技术委员会(SAC/TC 532)

Pages: 9 pages

Scope

GB/T 29186的本部分规定了品牌价值要素评价的总体原则、评价指标体系、评价数据获取、评价实施、评价程序和评价报告。
本部分适用于各类实体开展品牌价值要素评价、品牌评价和品牌管理活动。

Development Information

Drafting Units:

中国标准化研究院、中国品牌建设促进会、中国资产评估协会、中联资产评估集团有限公司、深圳市标准技术研究院、中国质量认证中心、连城资产评估有限公司、中发国际资产评估有限公司、中国质量协会、山东省标准化研究院、正邦创意(北京)品牌科技股份有限公司

Drafting Persons:

康键、卢丽丽、吴芳、吕安然、韩立英、胡智、杨志花、邓云峰、王立志、张洋、段永刚、孙良泉、刘伍堂、陈思、陈丹、王冉、王琳

Word Count: 14 Thousand words Pages: 9 pages

Same series standard

GB/T 29186.2-2021 Evaluation of brand value elements—Part 2:Tangible elements GB/T 29186.3-2021 Evaluation of brand value elements—Part 3:Quality elements GB/T 29186.4-2021 Evaluation of brand value elements—Part 4:Innovation elements GB/T 29186.5-2021 Evaluation of brand value elements—Part 5:Service elements GB/T 29186.6-2021 Evaluation of brand value elements—Part 6:Intangible elements

Replace the following standards

GB/T 29186-2012 Brand value—Elements

Referenced Standards

ISO 20671:2019 GB/T 29185-2012 Brand value—Vocabulary GB/T 29185-2021 Brand—Vocabulary GB/T 29186.2-2021 Evaluation of brand value elements—Part 2:Tangible elements GB/T 29186.3-2021 Evaluation of brand value elements—Part 3:Quality elements GB/T 29186.4-2021 Evaluation of brand value elements—Part 4:Innovation elements GB/T 29186.5-2021 Evaluation of brand value elements—Part 5:Service elements GB/T 29186.6-2021 Evaluation of brand value elements—Part 6:Intangible elements

Related Standards

GB/T 29185-2012 Replaced

GB/T 29185-2012 Brand value—Vocabulary

Publish Date: 2012-12-10

GB/T 29186-2012 Replaced

GB/T 29186-2012 Brand value—Elements

Publish Date: 2012-12-10

GB/T 29187-2012 Active

GB/T 29187-2012 Brand valuation—Requirements for monetary brand valuation

Publish Date: 2012-12-10

GB/T 29188-2012 Replaced

GB/T 29188-2012 Brand valuation—Multi-cycle excess earnings method

Publish Date: 2012-12-10

GB/T 31277-2014 Replaced

GB/T 31277-2014 Brand valuation—Retail industry

Publish Date: 2014-09-30

GB/T 31278-2014 Active

GB/T 31278-2014 Brand valuation—Apparel,shoe and hat industry

Publish Date: 2014-09-30