GB/T 29186.1-2021 Active National standards

GB/T 29186.1-2021 Evaluation of brand value elements—Part 1:General principles

GB/T 29186.1-2021 Evaluation of brand value elements—Part 1:General principles

Publish Date: 2021-04-30 Implement Date: 2021-11-01 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

Price: $ 50

Basic Information

Standard Code: GB/T 29186.1-2021

Standard Type: National standards

Standard Status: Active

is_force_gb: no

CCS Name: Standardized management and general provisions

ICS Name: Patents, intellectual property rights

Publish Date: 2021-04-30

Implement Date: 2021-11-01

Pages: 9 pages

Scope

This part of GB/T 29186 specifies the general principles for evaluating brand value elements, the evaluation index system, the acquisition of evaluation data, the implementation of evaluation, the evaluation process, and the evaluation report.
This part is applicable to all types of entities in conducting brand value element evaluations, brand evaluations, and brand management activities.

Development Information

Word Count: 14 Thousand words Pages: 9 pages

Same series standard

GB/T 29186.2-2021 Evaluation of brand value elements—Part 2:Tangible elements GB/T 29186.3-2021 Evaluation of brand value elements—Part 3:Quality elements GB/T 29186.4-2021 Evaluation of brand value elements—Part 4:Innovation elements GB/T 29186.5-2021 Evaluation of brand value elements—Part 5:Service elements GB/T 29186.6-2021 Evaluation of brand value elements—Part 6:Intangible elements

Replace the following standards

GB/T 29186-2012 Brand value—Elements

Referenced Standards

ISO 20671:2019 GB/T 29185-2012 Brand value—Vocabulary GB/T 29185-2021 Brand—Vocabulary GB/T 29186.2-2021 Evaluation of brand value elements—Part 2:Tangible elements GB/T 29186.3-2021 Evaluation of brand value elements—Part 3:Quality elements GB/T 29186.4-2021 Evaluation of brand value elements—Part 4:Innovation elements GB/T 29186.5-2021 Evaluation of brand value elements—Part 5:Service elements GB/T 29186.6-2021 Evaluation of brand value elements—Part 6:Intangible elements

Related Standards

GB/T 29185-2012 Replaced

GB/T 29185-2012 Brand value—Vocabulary

Publish Date: 2012-12-10

GB/T 29186-2012 Replaced

GB/T 29186-2012 Brand value—Elements

Publish Date: 2012-12-10

GB/T 29187-2012 Active

GB/T 29187-2012 Brand valuation—Requirements for monetary brand valuation

Publish Date: 2012-12-10

GB/T 29188-2012 Replaced

GB/T 29188-2012 Brand valuation—Multi-cycle excess earnings method

Publish Date: 2012-12-10

GB/T 31277-2014 Replaced

GB/T 31277-2014 Brand valuation—Retail industry

Publish Date: 2014-09-30

GB/T 31278-2014 Replaced

GB/T 31278-2014 Brand valuation—Apparel,shoe and hat industry

Publish Date: 2014-09-30