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GB/T 29186-2012
GB/T 29186-2012 Brand value—Elements
Abstract
This standard provides the factors that influence the brand value of an organization.
This standard applies to activities such as creating, communicating, realizing, and maintaining brand value carried out by all types of organizations, and it also applies to brand value evaluation activities conducted by third-party intermediary agencies.
General Product Information
| Document Type | National standards |
|---|---|
| Standard Status | Replaced |
| Standard Code | GB/T 29186-2012 |
| CCS | Standardized management and general provisions |
| ICS | Patents, intellectual property rights |
| Implement Date | 2013-03-01 |
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