GB/T 29185-2012
Replaced
GB/T 29186-2012
Replaced
National standards
GB/T 29186-2012 Brand value—Elements
GB/T 29186-2012 Brand value—Elements
Basic Information
Standard Code:
GB/T 29186-2012
Standard Type:
National standards
Standard Status:
Replaced
is_force_gb:
no
CCS Name:
Standardized management and general provisions
ICS Name:
Patents, intellectual property rights
Publish Date:
2012-12-10
Implement Date:
2013-03-01
Pages:
8 pages
Scope
This standard provides the factors that influence the brand value of an organization.
This standard applies to activities such as creating, communicating, realizing, and maintaining brand value carried out by all types of organizations, and it also applies to brand value evaluation activities conducted by third-party intermediary agencies.
Development Information
Superseded by the following standards
Referenced Standards
Related Standards
GB/T 29187-2012
Active
GB/T 29187-2012 Brand valuation—Requirements for monetary brand valuation
GB/T 29188-2012
Replaced
GB/T 29188-2012 Brand valuation—Multi-cycle excess earnings method
GB/T 31277-2014
Replaced
GB/T 31277-2014 Brand valuation—Retail industry
GB/T 31278-2014
Active
GB/T 31278-2014 Brand valuation—Apparel,shoe and hat industry
GB/T 31279-2014
Active