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GB/T 29188-2012
GB/T 29188-2012 Brand valuation—Multi-cycle excess earnings method
Abstract
This standard specifies the measurement model, calculation method, indicator system, and process requirements for evaluating brand value based on the multi-cycle excess return method.
This standard is applicable to measuring the comprehensive brand value of enterprises or enterprise groups, and can be used by enterprises or enterprise groups for self-evaluation of brand value, and also serve as a basis for third-party evaluation of brand value.
General Product Information
| Document Type | National standards |
|---|---|
| Standard Status | Replaced |
| Standard Code | GB/T 29188-2012 |
| CCS | Standardized management and general provisions |
| ICS | Patents, intellectual property rights |
| Implement Date | 2013-03-01 |
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$ 44
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$ 44
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$ 44