GB/T 29188-2012 Replaced National standards

GB/T 29188-2012 Brand valuation—Multi-cycle excess earnings method

Publish Date: 2012-12-10 Implement Date: 2013-03-01 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

Basic Information

Standard Code: GB/T 29188-2012

Standard Type: National standards

Standard Status: Replaced

is_force_gb: no

CCS Name: Standardized management and general provisions

ICS Name: Patents, intellectual property rights

Publish Date: 2012-12-10

Implement Date: 2013-03-01

Pages: 10 pages

Scope

This standard specifies the measurement model, calculation method, indicator system, and process requirements for evaluating brand value based on the multi-cycle excess return method.
This standard is applicable to measuring the comprehensive brand value of enterprises or enterprise groups, and can be used by enterprises or enterprise groups for self-evaluation of brand value, and also serve as a basis for third-party evaluation of brand value.