T/SHAA 000207-2022 Active Group standards

T/SHAA 000207-2022 Digital Advertising - Part 7: Evaluation Requirements for Digital Outdoor Advertising Media Value

Publish Date: 2022-11-30 Implement Date: 2022-12-01 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

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Basic Information

Standard Code: T/SHAA 000207-2022

Standard Type: Group standards

Standard Status: Active

is_force_gb: no

CCS Name: Integrated

ICS Name: The company's (enterprise's) services

Publish Date: 2022-11-30

Implement Date: 2022-12-01

Scope

Main Technical Content: Table of Contents Preface II Introduction III 1 Scope 42 Normative References 43 Terms and Definitions 44 Setting Principles 65 Technical Specifications for Setting 76 Advertising Publication 77 Media Value Evaluation 88 Evaluation Institutions 149 Value Evaluation Applications 15 Reference Documents 16 Preface This section is drafted in accordance with the provisions of GB/T 1.1-2020, "Guidelines for Standardization Work - Part 1: Structure and Drafting Rules for Standardization Documents". This section is the seventh part of T/SFSF000002, "Digital Advertising". Please note that some content of this document may involve patents. The issuing agency of this document does not assume responsibility for identifying patents. This section was proposed and organized by the Shanghai Advertising Association. The Shanghai Advertising Association is the responsible body for this section. The drafting units include: Shanghai Advertising Association, Shanghai Advertising Research Institute, and Shanghai University. The main drafters of this section are: Wu Shengen, Qiu Dongming, Liu Jing, Yang Shujin, Liu Xinfei, Liu Fei, and Zhang Yiling. The first batch of units committed to implementing this document include: 1. Committed Implementing Enterprises: Shanghai Art Design Co., Ltd., Focus Media Information Technology Co., Ltd., Shen En Environmental Art Development Group Co., Ltd., Hucheng Information Technology (Shanghai) Co., Ltd., Shanghai Media Group, Shanghai Advertising Co., Ltd., Deguo Advertising (Shanghai) Co., Ltd., Shanghai Tang Shen Advertising Communication Co., Ltd., China Eastern Airlines Media Co., Ltd., Shanghai Feifan Advertising Co., Ltd., Shanghai Railway Culture Advertising Development Co., Ltd., Phoenix Satellite TV Urban Media (Shanghai) Co., Ltd., Ctrip Travel Information Technology (Shanghai) Co., Ltd., Shanghai Yashiwei Advertising Co., Ltd., Shanghai Yingxiang Culture Communication Co., Ltd.