T/WEA 004-2025 Active Group standards

T/WEA 004-2025 Occupational Competency Evaluation Standards for Brand Planners

T/WEA 004-2025 Brand Planning Specialist Vocational Competence Level Evaluation Standards

Publish Date: 2025-06-05 Implement Date: 2025-07-21 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

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Basic Information

Standard Code: T/WEA 004-2025

Standard Type: Group standards

Standard Status: Active

is_force_gb: no

CCS Name: The relationship between supply and use

ICS Name: The company's (enterprise's) services

Publish Date: 2025-06-05

Implement Date: 2025-07-21

Scope

Main Technical Content: 1. Scope This document specifies the evaluation principles, evaluation indicators, competency requirements for different levels of brand planners, evaluation methods, and evaluation institutions, organizations, and procedures for brand planners. It is applicable to professional training and competency assessment for brand planners, and relevant employers may refer to it for staff recruitment, training, and evaluation. 2. Normative References This document does not have any normative references. 3. Terms and Definitions The following terms and definitions apply to this document: - **Brand**: A unique identity and intangible value system created by enterprises, organizations, or individuals through scientific planning and systematic operations, used to distinguish different products, services, and entities. It includes but is not limited to the brand’s name, terminology, image, logo, and other visual elements, as well as cultural concepts and value propositions. It is a comprehensive symbolic entity that continuously builds differentiated perceptions, conveys value, and fosters deep emotional resonance in stakeholders’ minds, resulting in unique impressions, functionality, emotions, and associations, thereby generating high economic benefits and social value. - **Planner**: A professional who, under the premise of achieving higher economic and social benefits for the planning object with minimal input and cost, applies innovative and forward-thinking creative ideas, cross-disciplinary thinking, and mastered planning skills to optimize and integrate existing and available resources. They conduct comprehensive and meticulous planning and design processes based on scientific research and investigations, formulate detailed and actionable plans, and refine them during execution. - **Brand Planner**: A talent with strong political integrity and professional ethics who, on the basis of mastering basic planning knowledge, methods, and