T/SHAA 000206-2022 Active Group standards

T/SHAA 000206-2022 Digital Advertising Part 6: Search Advertising Publication Requirements

Publish Date: 2022-11-28 Implement Date: 2022-12-28 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

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Basic Information

Standard Code: T/SHAA 000206-2022

Standard Type: Group standards

Standard Status: Active

is_force_gb: no

CCS Name: Integrated

ICS Name: The company's (enterprise's) services

Publish Date: 2022-11-28

Implement Date: 2022-12-28

Scope

Main Technical Content: **Table of Contents** **Preface** **II. Introduction** **III. Scope** **IV. Normative Reference Documents** **V. Terms and Definitions** **VI. Basic Requirements for Search Advertising Publication** **VII. Keyword Setting Requirements** **VIII. Advertising Content Requirements** **IX. Advertising Landing Page Requirements** **X. Website Construction Service Requirements** **XI. Special Industry Search Advertising Requirements** **XII. References** **XIII. Preface** This document was drafted in accordance with the provisions of GB/T 1.1–2020 *Guidelines for Standardization Work – Part 1: Structure and Drafting Rules for Standardization Documents*. It was proposed and coordinated by the Shanghai Advertising Association. This document is the sixth part of T/SHAA0002.6 *Digital Advertising*. Please note that certain content of this document may involve patents. The issuing authority of this document does not assume responsibility for identifying patents. **Drafting Units**: Shanghai Advertising Association Shanghai Advertising Research Institute Shanghai University Baidu Online Network Technology (Beijing) Co., Ltd. **Principal Drafters**: Xue Minzhi Chen Chen Li Jiayue Peng Cheng Jia Fei Han Lu **First Batch of Commitment to Implementation Units**: 1. **Enterprises Committed to Implementation**: - Shanghai Art Design Co., Ltd. - Focus Media Information Technology Co., Ltd. - Shen En Environmental Art Development Group Co., Ltd. - Huicheng Information Technology (Shanghai) Co., Ltd. - Shanghai Media Group - Shanghai Advertising Co., Ltd. - Decathlon Advertising (Shanghai) Co., Ltd. - Shanghai Tang Shen Advertising Communication Co., Ltd. - China Eastern Airlines Media Co., Ltd. - Shanghai Feifan Advertising Co., Ltd. - Shanghai Railway Culture Advertising Development Co., Ltd. - Phoenix TV Urban Media (Shanghai) Co., Ltd.