T/CFNA 8001-2023 Food Enterprise Advertising and Promotion Management Standards Association Standard

Scope

Main technical content: Advertising is an effective means for operators to promote goods and services, especially in the food industry. When it's difficult for consumers to directly perceive the quality, safety, and flavor of food, advertising becomes an important channel for them to obtain food-related information. "Food is the most basic necessity of people, and ensuring food safety is the top priority." Food safety is closely related to public life. People's first requirement for food is safety, which is the biggest difference between food enterprise advertising and other enterprise advertising. However, due to factors such as the low entry threshold of the food industry, intense market competition, and numerous policies, regulations, and standards, advertising violations have become a common phenomenon in the food industry, disrupting normal market order, harming consumers' rights and interests, and hindering the improvement of the food industry's legal level and overall image. This even leads to frequent so-called food safety incidents (most of which do not involve food safety, but mainly advertising or labeling issues). The direct purpose of this document is to improve the compliance level of food enterprise advertising, reduce advertising violations and their negative impact on the development of food enterprises, and guide food enterprises to focus on improving the quality of their products, truthfully and objectively describing product attributes, and using appropriate commercial promotion methods. The ultimate goal of this document is to enhance the overall image and competitiveness of the food industry, and thereby promote the improvement of food safety in China.

Development Information

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