T/YJX 013-2024 Active Group standards

T/YJX 013-2024 Cleaning industry brand gradient positioning guidelines

Publish Date: 2024-12-31 Implement Date: 2024-12-31 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

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Basic Information

Standard Code: T/YJX 013-2024

Standard Type: Group standards

Standard Status: Active

is_force_gb: no

CCS Name: -

ICS Name: The comprehensive organization and management of the company (enterprise)

Publish Date: 2024-12-31

Implement Date: 2024-12-31

Scope

Scope: This standard specifies the relevant requirements for the positioning of brand grading in the clean industry; Main technical content: 2.1 Division of brand grading: 2.1.1 First-tier brands: They dominate the industry market, enjoy high brand awareness, are widely used in mainstream industries (such as electronics, biomedicine, medical care, and confidential manufacturing) in China, and enjoy a good reputation. They also have a complete sales and service network. 2.1.2 Well-known brands: They have high awareness and market share in the industry, and their products and services can meet the needs of the industry. Their brand influence is mainly concentrated in their own region and surrounding areas. 2.1.3 "Dark horse" brands: Established for a short time but developing rapidly, they have unique technical or product advantages and are beginning to stand out in niche fields. Their brand awareness is in a rapid improvement stage. 2.2 Division by product quality: 2.2.1 High-end brands: Their products meet international advanced standards, use top-level raw materials and manufacturing processes, and perform excellently in terms of performance, reliability, and durability. They have been verified by the market for a long time and have characteristics such as low failure rate and high stability, meeting the needs of industries with extremely high environmental control requirements, such as high-end chip manufacturing cleanrooms. 2.2.2 High-quality brands: Their products meet domestic leading or industry high standards, with a perfect quality control system, excellent raw materials and processes, and stable performance, meeting the needs of most conventional clean environments in industries such as pharmaceuticals and medical care. 2.3 Division by technological innovation capability: 2.3.1 Technology-innovative brands: They continuously invest a large amount of R&D resources, own core technology patents, and take the lead in launching ground-breaking new products or