DZ/T 0101.12-1994
Active
T/CCAGM 002-2023
Active
T/CCAGM 002-2023 Customer information reachout operations specification for omnichannel retailing
T/CCAGM 002-2023 Customer information reachout operations specification for omnichannel retailing
Price:
$ 36.00
Basic Information
Standard Code:
T/CCAGM 002-2023
Standard Type:
Standard Status:
Active
is_force_gb:
no
CCS Name:
-
ICS Name:
-
Publish Date:
1970-01-01
Implement Date:
1970-01-01
Scope
Scope: This document defines the relevant terms of customer information reach in retail enterprises and standardizes the channels and processes of information reach. This document is applicable to the information reach operations in the marketing process of retail enterprises; Main technical content: 1. Terms and definitions 2. Goal setting 2.1 Informing 2.2 Customer acquisition 2.3 Conversion 2.4 Revival 2.5 Promotion 3. Channel selection 3.1 Private sphere reach 3.2 Public sphere reach 3.3 Offline touchpoints 4. Process management 4.1 Research and analysis 4.2 Planning 4.3 Execution 4.4 Review 4.5 Compliance monitoring
Development Information
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