T/XPX T/XPX1.1-2021 Brand Evaluation Standards in Construction Engineering Field
T/XPX T/XPX1.1-2021 Brand Evaluation Standards in Construction Engineering Field
Basic Information
Scope
Main technical content: Evaluation principles: Specifies the voluntary principles, fairness principles, and principles of qualitative evaluation and quantitative scoring based on key factors in the field of construction engineering brand evaluation. Evaluation focus: Specifies the basic conditions for brand operating entities participating in brand evaluation in the field of construction engineering. Basic evaluation factors: Specifies seven evaluation factors in the field of construction engineering, including brand management, brand building, market capability, brand maintenance, brand innovation, financial management, and social benefits. Demonstration evaluation factors: Specifies two evaluation factors in the field of construction engineering, including advanced talents and advanced technologies. Evaluation methods: Specifies an evaluation process consisting of eight stages, including evaluation agencies, evaluation basis, evaluation conditions, evaluation procedures, evaluation indicators, evaluation results, and evaluation reports. Appendix A: Provides two informative appendices: Table A.1 Brand Building Maturity Scoring Standards and Table A.2 Brand Evaluation Indicator Scores.