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GB/T 29185-2012
GB/T 29185-2012 Brand value—Vocabulary
Abstract
This standard provides relevant terms and definitions for brand value management activities.
This standard applies to activities such as brand strategy planning, positioning, architecture, identification, communication, and evaluation conducted by all types of organizations.
General Product Information
| Document Type | National standards |
|---|---|
| Standard Status | Replaced |
| Standard Code | GB/T 29185-2012 |
| CCS | Standardized management and general provisions |
| ICS | Patents, intellectual property rights |
| Implement Date | 2013-03-01 |
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