GB/T 29185-2012 Replaced National standards

GB/T 29185-2012 Brand value—Vocabulary

Publish Date: 2012-12-10 Implement Date: 2013-03-01 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

Basic Information

Standard Code: GB/T 29185-2012

Standard Type: National standards

Standard Status: Replaced

is_force_gb: no

CCS Name: Standardized management and general provisions

ICS Name: Patents, intellectual property rights

Publish Date: 2012-12-10

Implement Date: 2013-03-01

Pages: 8 pages

Scope

This standard provides relevant terms and definitions for brand value management activities.
This standard applies to activities such as brand strategy planning, positioning, architecture, identification, communication, and evaluation conducted by all types of organizations.