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GB/T 29187-2012 Active
GB/T 29187-2012 Brand valuation—Requirements for monetary brand valuation
Abstract
This standard specifies the requirements for the measurement procedures and methods of brand value.
This standard defines the framework for brand evaluation, including the purpose, evaluation basis, evaluation approaches, evaluation methods, and qualified data sources, as well as assumptions. It also stipulates the reporting methods for evaluation results.
General Product Information
| Document Type | National standards |
|---|---|
| Standard Status | Active |
| Standard Code | GB/T 29187-2012 |
| CCS | Standardized management and general provisions |
| ICS | Patents, intellectual property rights |
| Implement Date | 2013-03-01 |
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