GB/T 29187-2012 Active National standards

GB/T 29187-2012 Brand valuation—Requirements for monetary brand valuation

Publish Date: 2012-12-10 Implement Date: 2013-03-01 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

Basic Information

Standard Code: GB/T 29187-2012

Standard Type: National standards

Standard Status: Active

is_force_gb: no

CCS Name: Standardized management and general provisions

ICS Name: Patents, intellectual property rights

Publish Date: 2012-12-10

Implement Date: 2013-03-01

Pages: 11 pages

Scope

This standard specifies the requirements for the measurement procedures and methods of brand value.
This standard defines the framework for brand evaluation, including the purpose, evaluation basis, evaluation approaches, evaluation methods, and qualified data sources, as well as assumptions. It also stipulates the reporting methods for evaluation results.