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GB/T 29188-2022 Active
GB/T 29188-2022 Brand valuation—Multi-cycle excess earnings method
Abstract
This document describes the methodology for conducting brand value evaluation using the multi-cycle excess return method, and establishes the evaluation process. This document is applicable to the value evaluation of brands that can continuously generate excess returns within a certain period. For brands in other situations, the evaluation method described in this document can be used for reference.
General Product Information
| Document Type | National standards |
|---|---|
| Standard Status | Active |
| Standard Code | GB/T 29188-2022 |
| CCS | Standardized management and general provisions |
| ICS | Patents, intellectual property rights |
| Implement Date | 2022-12-30 |
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