GB/T 29185-2012
Replaced
GB/T 29188-2022
Active
National standards
GB/T 29188-2022 Brand valuation—Multi-cycle excess earnings method
GB/T 29188-2022 Brand valuation—Multi-cycle excess earnings method
Price:
$ 54
Basic Information
Standard Code:
GB/T 29188-2022
Standard Type:
National standards
Standard Status:
Active
is_force_gb:
no
CCS Name:
Standardized management and general provisions
ICS Name:
Patents, intellectual property rights
Publish Date:
2022-12-30
Implement Date:
2022-12-30
Pages:
12 pages
Scope
This document describes the methodology for conducting brand value evaluation using the multi-cycle excess return method, and establishes the evaluation process. This document is applicable to the value evaluation of brands that can continuously generate excess returns within a certain period. For brands in other situations, the evaluation method described in this document can be used for reference.
Development Information
Replace the following standards
Referenced Standards
GB/T 29185-2012 Brand value—Vocabulary
GB/T 29185-2021 Brand—Vocabulary
GB/T 29186.1-2021 Evaluation of brand value elements—Part 1:General principles
GB/T 29186.2-2021 Evaluation of brand value elements—Part 2:Tangible elements
GB/T 29186.3-2021 Evaluation of brand value elements—Part 3:Quality elements
GB/T 29186.4-2021 Evaluation of brand value elements—Part 4:Innovation elements
GB/T 29186.5-2021 Evaluation of brand value elements—Part 5:Service elements
GB/T 29186.6-2021 Evaluation of brand value elements—Part 6:Intangible elements
GB/T 39654-2020 Brand evaluation—Principles and fundamentals
Related Standards
GB/T 29186-2012
Replaced
GB/T 29186-2012 Brand value—Elements
GB/T 29187-2012
Active
GB/T 29187-2012 Brand valuation—Requirements for monetary brand valuation
GB/T 29188-2012
Replaced
GB/T 29188-2012 Brand valuation—Multi-cycle excess earnings method
GB/T 31277-2014
Replaced
GB/T 31277-2014 Brand valuation—Retail industry
GB/T 31278-2014
Replaced