GB/T 29185-2012
Replaced
GB/T 29188-2022
Active
National standards
GB/T 29188-2022 Brand valuation—Multi-cycle excess earnings method
GB/T 29188-2022 Brand valuation—Multi-cycle excess earnings method
Basic Information
Standard Code:
GB/T 29188-2022
Standard Type:
National standards
Standard Status:
Active
is_force_gb:
no
CCS Name:
Standardized management and general provisions
ICS Name:
Patents, intellectual property rights
Publish Date:
2022-12-30
Implement Date:
2022-12-30
Publisher:
国家市场监督管理总局、国家标准化管理委员会
Technical Committee:
全国品牌评价标准化技术委员会(SAC/TC 532)
Pages:
12 pages
Scope
本文件描述了采用多周期超额收益法开展品牌价值评价的测算方法，确立了评价过程。本文件适用于一定周期内能够持续产生超额收益的品牌的价值评价，其他情形的品牌价值评价可参考使用。
Development Information
Drafting Units:
中国标准化研究院、中国品牌建设促进会、中国资产评估协会、中联资产评估集团有限公司、中国质量认证中心、上海市质量管理科学研究院、天津大学、中国计量大学、浙江亚厦装饰股份有限公司、西藏自治区标准化研究所、山东汇丰石化集团有限公司
Drafting Persons:
康键、吴芳、吕安然、段琦、陈明海、胡智、邓云峰、郭政、白寅、赵素华、安浩亮、扎西央宗、冯涛、荣翠云、张宇
Replace the following standards
Referenced Standards
GB/T 29185-2012 Brand value—Vocabulary
GB/T 29185-2021 Brand—Vocabulary
GB/T 29186.1-2021 Evaluation of brand value elements—Part 1:General principles
GB/T 29186.2-2021 Evaluation of brand value elements—Part 2:Tangible elements
GB/T 29186.3-2021 Evaluation of brand value elements—Part 3:Quality elements
GB/T 29186.4-2021 Evaluation of brand value elements—Part 4:Innovation elements
GB/T 29186.5-2021 Evaluation of brand value elements—Part 5:Service elements
GB/T 29186.6-2021 Evaluation of brand value elements—Part 6:Intangible elements
GB/T 39654-2020 Brand evaluation—Principles and fundamentals
Related Standards
GB/T 29186-2012
Replaced
GB/T 29186-2012 Brand value—Elements
GB/T 29187-2012
Active
GB/T 29187-2012 Brand valuation—Requirements for monetary brand valuation
GB/T 29188-2012
Replaced
GB/T 29188-2012 Brand valuation—Multi-cycle excess earnings method
GB/T 31277-2014
Replaced
GB/T 31277-2014 Brand valuation—Retail industry
GB/T 31278-2014
Active