T/SHAA 00002-2021
T/SHAA 00002-2021 Digital Advertising Part 1: General Principles
Abstract
Scope: This document defines the definition of digital advertising, the classification of digital advertising, and the responsibilities of various parties involved in digital advertising. This document applies to all natural persons, legal persons, or other organizations in Shanghai that provide digital advertising design, production, agency, and release services. It also applies to natural persons, legal persons, or other organizations that design, produce, and release digital advertisements on their own or by entrusting others to promote goods or services. Main technical content: The document proposes standardized usage requirements for the definition of digital advertising, terminology, classification, and content review; and unifies processes such as user information protection, data application, and security.
General Product Information
| Document Type | Group standards |
|---|---|
| Standard Status | Abolished |
| Standard Code | T/SHAA 00002-2021 |
| CCS | Integrated |
| ICS | The company's (enterprise's) services |
| Implement Date | 2021-10-01 |