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GB/T 31042-2014
GB/T 31042-2014 Brand value—Requirements for service evaluation
Abstract
This standard specifies the evaluation requirements for service elements that affect brand value during the brand value evaluation process. It includes the overall requirements for evaluation, evaluation elements, evaluation methods, evaluation procedures, and evaluation reports.
This standard is applicable to various types of services and organizations at different stages of brand building, providing organizations with an evaluation and improvement basis for service elements to enhance brand value.
General Product Information
| Document Type | National standards |
|---|---|
| Standard Status | Replaced |
| Standard Code | GB/T 31042-2014 |
| CCS | Standardized management and general provisions |
| ICS | Patents, intellectual property rights |
| Implement Date | 2014-12-31 |
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