T/CASME 494-2023 Active Group standards

T/CASME 494-2023 Advertising management unit business management requirements

T/CASME 494-2023 Advertising management unit business management requirements

Publish Date: 2023-06-29 Implement Date: 2023-07-01 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us
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Basic Information

Standard Code: T/CASME 494-2023
Standard Type: Group standards
Standard Status: Active
is_force_gb: no
CCS Name: Communication, broadcasting
ICS Name: The comprehensive organization and management of the company (enterprise)
Publish Date: 2023-06-29
Implement Date: 2023-07-01

Scope

Scope: This document applies to the business management of advertising undertaking, review, release, and archiving by advertising operators; Main technical content: This document stipulates the terms and definitions, basic principles, basic requirements, customer management requirements, financial management requirements, project management requirements, knowledge management requirements, management procedures, and evaluation and improvement techniques for the business management of advertising operators.

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