T/CQCA 018-2023 Active Group standards

T/CQCA 018-2023 Regional Public Brand Usage Guidelines

Publish Date: 2023-10-27 Implement Date: 2023-10-30 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

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Basic Information

Standard Code: T/CQCA 018-2023

Standard Type: Group standards

Standard Status: Active

is_force_gb: no

CCS Name: Integrated

ICS Name: The comprehensive organization and management of the company (enterprise)

Publish Date: 2023-10-27

Implement Date: 2023-10-30

Scope

Main technical content: This document stipulates the application of logos, dynamic management, and disciplinary action for the use of regional public brands; it applies to the brand use management of enterprises that have obtained regional public brand authorization qualifications, assisted by the Municipal Quality Association in the construction of regional public brands in districts and counties. Chapter 4 "Logo Application" clarifies the application for authorization, scope of use, graphic requirements, and other requirements, setting forth requirements for the use of logos by regional public brand enterprises. Chapter 5 "Dynamic Management" stipulates regular inspections, authorization periods, corporate responsibilities, and management content, etc. Chapter 6 "Disciplinary Action" stipulates circumstances such as complaint investigation and authorization revocation, as well as other means of protecting rights. This standard is an important component of the Municipal Quality Association's technical support for regional public brand construction. By formulating and issuing the Chongqing Municipal Quality Association's group standard "General Requirements for Daily Management of Regional Public Brand Enterprises", it can gradually coordinate the unified and standardized management of brand authorization among districts and counties that have already launched regional public brand construction, and also provide a relatively mature model for districts and counties that are about to launch regional public brand construction, laying a solid foundation for the establishment of municipal-level regional public brands.