T/CAAAD 001-2019 Active Group standards

T/CAAAD 001-2019 Digital Media Value Assessment Standards

T/CAAAD 001-2019

Publish Date: 2019-10-10 Implement Date: 2019-10-10 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

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Basic Information

Standard Code: T/CAAAD 001-2019

Standard Type: Group standards

Standard Status: Active

is_force_gb: no

CCS Name: Information processing technology

ICS Name: Other

Publish Date: 2019-10-10

Implement Date: 2019-10-10

Scope

Main Technical Content: Digital Media Value Evaluation Standards 1 Scope This standard specifies the digital media value evaluation indicators and their calculation requirements for interactive advertising. It applies to digital media that gain commercial value through interactive advertising on electronic devices accessed via the HTTP protocol. It also applies to any companies or individuals planning, deploying, executing, monitoring, or evaluating the value of interactive advertising. 2 Normative Reference Documents The following documents are essential for the application of this document. For dated reference documents, only the version dated at the time is applicable to this document. For undated reference documents, the latest version (including all amendment sheets) is applicable to this document. - GB/T 34090.1-2017: Interactive Advertising – Part 1: Terminology and Overview - GB/T 34090.2-2017: Interactive Advertising – Part 2: Deployment Verification Requirements - GB/T 34090.3-2017: Interactive Advertising – Part 3: Effectiveness Measurement Requirements 3 Terms and Definitions The terms and definitions defined in GB/T 34090.1-2017 apply to this document. 4 Abbreviations 5 Media Value Evaluation Requirements To evaluate the value of digital media, multiple evaluation dimensions must be selected: media scale, media operational compliance, media advertising credit, and media brand reputation. The units and agencies conducting digital media value evaluation and measurement must ensure their independence from any digital media and have no direct equity investment or financing relationship with them. The evaluation data used must be fair and objective, and all evaluation processes and results must be audited by a third-party audit company. 6 Media Scale Evaluation Requirements Digital media plays a role in publicly and widely delivering information to the public. The scale of its effective reach to the public is an important dim