T/SHAA 000209-2023 Digital Advertising (Part 9) Digital Audio Advertising Content Technical Specification
T/SHAA 000209-2023 Digital Advertising (Part 9) Digital Audio Advertising Content Technical Specification
Basic Information
Scope
Scope: This document specifies the types of digital audio advertising, the principles of content review, the process of content review, the requirements for content broadcast, the requirements for advertising files, the technical requirements for advertising, and the rules for advertising settlement. This document applies to all natural persons, legal persons, or other organizations in Shanghai that provide digital audio advertising design, production, agency, and distribution services, as well as to natural persons, legal persons, or other organizations that design, produce, and distribute digital audio advertisements on their own or by entrusting others for the purpose of promoting goods or services. Main technical content: 1. Scope 2. Normative referenced documents 3. Terms and definitions 4. Abbreviations 5. Advertising types 6. Principles of content review 7. Process of content review 8. Requirements for content broadcast 9. Requirements for advertising files 10. Technical requirements for advertising 11. Rules for advertising settlement References