T/SHAA 000208-2023 Digital Advertising Part 8: Technical Specification for Digital Television Advertising Content

Scope

Scope: This document specifies the technical specifications and requirements for television advertising content in digital advertising, defines the scope and scenarios of digital television advertising, and formulates six parts of basic advertising requirements, content requirements, technical requirements, broadcasting requirements, review requirements, and price determination requirements for digital television advertising businesses, involving the application of digital means such as recording, storage, editing, compression, and playback of advertising videos on digital television media, as well as corresponding normative requirements for legal compliance in special industries. This document applies to all natural persons, legal persons, or other organizations in Shanghai that provide digital television advertising design, production, agency, and release services, as well as to natural persons, legal persons, or other organizations that design, produce, and release digital television advertisements on their own or by entrusting others for the purpose of promoting goods or services. Main technical content: 1. Scope 2. Normative referenced documents 3. Terms and definitions 4. Abbreviations 5. Basic advertising requirements 6. Advertising content requirements 7. Advertising technical requirements 8. Advertising broadcasting requirements 9. Advertising review requirements 10. Price determination requirements References

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