T/SHMHZQ 030-2023 Media industry enterprise operation service specification
T/SHMHZQ 030-2023 Media industry enterprise operation service specification
Basic Information
Scope
Main technical content: Preface 1 Scope 2 Normative reference documents 3 Terms and definitions 3.1 Media 3.2 Media operation 4 General principles 4.1 Organizations 4.2 Human resources 4.3 General principles of media operation 5 Service content 5.1 Advertising planning services 5.2 Short video production services 5.3 Digital media operation services 6 Service process 6.1 Project establishment 6.2 Content creation 6.3 Marketing promotion 6.4 Data analysis 6.5 Quality control 6.6 Risk prevention and control 6.7 Customer service 7 Quality assessment 8 Customer relationship management 8.1 Customer needs analysis 8.2 Service quality assurance 8.3 Customer relationship maintenance 9 Service guarantee 10 Supervision and review 10.1 Internal supervision 10.2 External review 10.3 Handling of misconduct 10.4 Requirements and evaluation