GB/T 17242-1998
Replaced
T/CASME 388-2023
Active
Group standards
T/CASME 388-2023 Guidelines for Building Brands of Small and Medium-sized Enterprises
T/CASME 388-2023 Guidelines for Building Brands of Small and Medium-sized Enterprises
Price:
$ 20.00
Basic Information
Standard Code:
T/CASME 388-2023
Standard Type:
Group standards
Standard Status:
Active
is_force_gb:
no
CCS Name:
Integrated
ICS Name:
The comprehensive organization and management of the company (enterprise)
Publish Date:
2023-05-09
Implement Date:
2023-05-10
Scope
Scope: This document is applicable to SMEs in developing their brands and continuously enhancing their brand value; Main technical content: This document provides guidance and suggestions for SMEs in brand cultivation, and outlines the factors that SMEs need to consider when conducting brand cultivation activities in terms of organization and resources, cultivation path and implementation process, strategic planning, process management, measurement and evaluation, as well as improvement and innovation.
Development Information
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Active
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SB/T 10436-2007
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SB/T 10443-2007
Active